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    Exam 17: Designing and Managing Integrated Marketing Communications
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    Micromodels of Marketing Communication Assume That the Buyer Passes Through
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Micromodels of Marketing Communication Assume That the Buyer Passes Through

Question 31

Question 31

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Micromodels of marketing communication assume that the buyer passes through a cognitive,affective,and behavioral stage,in that order.Explain.

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This "learn-feel-do" sequence is appropr...

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