After Estimating the Demand and Costs Associated with Alternative Prices

Multiple Choice

After estimating the demand and costs associated with alternative prices, a company has chosen to price its product in such a way that it gains the highest rate of return on its investment. The company is looking to ________.

A) maximize its market share
B) skim the market
C) become a product-quality leader
D) survive in the market
E) maximize its current profit