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    Marketing Management Study Set 7
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    Exam 13: Setting Product Strategy
  5. Question
    The ________ of the Product Mix Refers to How Closely
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The ________ of the Product Mix Refers to How Closely

Question 53

Question 53

Multiple Choice

The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.


A) consistency
B) depth
C) width
D) length
E) composition

Correct Answer:

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