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    Business
  3. Study Set
    Marketing Management Study Set 7
  4. Exam
    Exam 13: Setting Product Strategy
  5. Question
    Durable Products Normally Require Less Personal Selling and Service and Less
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Durable Products Normally Require Less Personal Selling and Service and Less

Question 2

Question 2

True/False

Durable products normally require less personal selling and service and less seller guarantees than nondurable goods.

Correct Answer:

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