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    Marketing Management Study Set 7
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    Exam 13: Setting Product Strategy
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    Because They Are Intangible, Durable Goods Normally Require More Quality
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Because They Are Intangible, Durable Goods Normally Require More Quality

Question 56

Question 56

True/False

Because they are intangible, durable goods normally require more quality control, supplier credibility, and adaptability than either services or nondurable goods.

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