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    Marketing Management Study Set 1
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    Exam 12: Setting Product Strategy
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    Various Factors Have Contributed to the Increased Importance of Packaging
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Various Factors Have Contributed to the Increased Importance of Packaging

Question 88

Question 88

Essay

Various factors have contributed to the increased importance of packaging as a marketing tool. List and briefly describe these events.

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Self-service-an increasing number of pro...

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