Solved

Coca Cola Introduced Zero-Calorie,Coke Zero,and Assured Health Conscious Consumers That

Question 2

Multiple Choice

Coca Cola introduced zero-calorie,Coke Zero,and assured health conscious consumers that it tastes as good as the original.What does the company assure by doing this?


A) points-of-difference
B) points-of-presence
C) points-of-parity
D) points-of-conflict
E) points-of-inflection

Correct Answer:

verifed

Verified

Related Questions

Q1: A _ is an external translation that

Q3: A supplier creates better information systems,and introduces

Q4: Consumers should understand what the brand stands

Q27: Positioning requires that marketers define and communicate

Q49: _ is the act of designing the

Q50: _ are visual representations of consumer perceptions

Q50: Belling is a chain of coffee shops.

Q53: Companies cannot achieve differentiation by differentiating their

Q81: Nivea became the leader in the skin

Q94: Category points-of-parity are associations designed to overcome