BMW Positioned Itself as the Only Car That Offered Both

Multiple Choice

BMW positioned itself as the only car that offered both luxury and performance.It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to other car brands.This is an example of ________.

A) straddle positioning
B) category-based positioning
C) need-based positioning
D) noncomparitive positioning
E) price-quality positioning