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    Exam 10: Crafting the Brand Positioning
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    A Brand Mantra Should Be ________
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A Brand Mantra Should Be ________

Question 113

Question 113

Multiple Choice

A brand mantra should be ________.


A) original,ambiguous,and straightforward
B) unique,complex,and inspirational
C) communicative,memorable and inspiring
D) competitive,sensitive,and simple
E) unique,sensitive,and explanatory

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