Services Cannot Be Seen,tasted,felt,or Heard Before They Are Bought

Multiple Choice

Services cannot be seen,tasted,felt,or heard before they are bought.To reduce uncertainty,buyers will look for evidence of quality.They will draw inference about quality from place,people,and price they see.Therefore,the service provider's task is to "________."

A) communicate value
B) manage the evidence
C) go full speed ahead
D) provide high touch, high price
E) none of the above