Multiple Choice
A ________ is a tool that allows service providers to simultaneously map out the service process,the points of customer contact,and the evidence of service from the customer's point of view.
A) service guarantee
B) service blueprint
C) communication material
D) credence quality
E) tangible good
Correct Answer:
Verified
Correct Answer:
Verified
Q23: An example of a pure service provider
Q24: The last time you were in this
Q25: The brown trucks of UPS are a
Q26: A buyer may try to estimate the
Q27: Holistic marketing for services requires external,_,and internal
Q30: The creation of service standards,such as a
Q31: Unlike physical goods,services are produced and _
Q32: There are five categories of offerings for
Q33: Manufacturers of equipment must provide product-support services.Product-support
Q88: The quality of services is independent of