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    Marketing Management Study Set 3
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    Exam 13: Designing and Managing Services
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    Because Service Decisions and Arrangements Are Often Made Away from the Actual
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Because Service Decisions and Arrangements Are Often Made Away from the Actual

Question 130

Question 130

Multiple Choice

Because service decisions and arrangements are often made away from the actual service location,brand ________ becomes critical.


A) design
B) slogans
C) image
D) recall
E) remind

Correct Answer:

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