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    Marketing Management Study Set 9
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    Exam 13: Designing and Managing Services
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    A Company's Offerings Often Include Services as a Minor or a Major
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A Company's Offerings Often Include Services as a Minor or a Major

Question 33

Question 33

Essay

A company's offerings often include services as a minor or a major part of the total offering.List and briefly explain each of the five categories of offerings.

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The five offerings are: (1)pur...

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