Multiple Choice
After visiting a local car dealer and having your car serviced,a day later you receive a phone call from a research firm asking you to comment on your service experience.This is part of the manufacturer's quality control over its dealers and the firm's audit of the service performance by collecting _________.
A) satisfying customer complaints
B) dealer performance
C) customer performance
D) "voice of the customer measurements"
E) "competitive data"
Correct Answer:
Verified
Correct Answer:
Verified
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