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    Marketing Management Study Set 3
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    Exam 12: Setting Product Strategy
  5. Question
    Using the ________ Level of the Product Hierarchy to Market
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Using the ________ Level of the Product Hierarchy to Market

Question 125

Question 125

Multiple Choice

Using the ________ level of the product hierarchy to market its soups,Campbell Soups feature the company name first,then the soup variety on their packaging.


A) item
B) product-type
C) need-family
D) product-family
E) product-line

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