Multiple Choice
McDonald's restaurants inside Super Wal-Marts and Starbucks inside Super Targets are examples of ________,whose main advantages are that the products can or may be convincingly positioned by virtue of the associated brands.
A) cooperative marketing
B) co-branding
C) retail co-branding
D) ingredient branding
E) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
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