The American Marketing Association Defines a ________ as "A Name,term,sign,symbol,or

Multiple Choice

The American Marketing Association defines a ________ as "a name,term,sign,symbol,or design,or a combination of them,intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors."

A) holistic product concept
B) product concept
C) service concept
D) brand
E) brand image