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With Respect to Powerful Brand Elements,a ________ Is an Extremely

Question 27

Multiple Choice

With respect to powerful brand elements,a ________ is an extremely efficient means to build brand equity.The element can function as useful "hooks" or "handles" to help consumers grasp what the brand is and what makes it special.


A) spokesperson
B) product shape
C) slogan
D) patent
E) promotional descriptor

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