Multiple Choice
Mark Thomas has observed that Shell delivers on its promises to supply the best gasoline possible to the driving public.Shell promotions,employees,and distributors send a common and consistent message about delivering on Shell promises to Mr.Thomas.Mr.Thomas is most likely experiencing ________.
A) brand image
B) brand enhancement
C) brand belief
D) brand attitude
E) brand bonding
Correct Answer:
Verified
Correct Answer:
Verified
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