Coca-Cola,Calvin Klein,Gucci,Tommy Hilfiger,Marlboro,and Others Have Become Leaders in Their Product

Multiple Choice

Coca-Cola,Calvin Klein,Gucci,Tommy Hilfiger,Marlboro,and others have become leaders in their product categories by understanding ________ and desires and creating relevant and appealing images around their products.

A) consumer perceptions
B) consumer motivations
C) consumer behaviors
D) consumer demographics
E) consumer market segments