If Burton,a Maker of Snowboard and Ski Equipment and Clothing,decided

Multiple Choice

If Burton,a maker of snowboard and ski equipment and clothing,decided to introduce a new surfboard and promote it by publicizing favorable ratings from third-party sources such as Surfer or Surfing magazine,the company would be ________ to promote its new product.

A) leveraging secondary associations
B) linking internal and external marketing
C) conducting integration marketing
D) engaging in permission marketing
E) emphasizing brand tracking