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Not All Attempts to Target Children,minorities,or Other Special Segments Draw

Question 85

Multiple Choice

Not all attempts to target children,minorities,or other special segments draw criticism.Which of the following is the best illustration of a company (or industry) that seems to be marketing to a target segment in a correct and ethical way


A) McDonald's marketing to inner-city youth
B) R. J. Reynolds marketing of the Kool brand
C) Colgate-Palmolive's Colgate Junior toothpaste
D) The cereal industry's approaches to children
E) G. Heileman Brewing's approach to Colt 45 malt liquor

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