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  3. Study Set
    Marketing Management Study Set 9
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    Exam 3: Gathering Information and Scanning the Environment
  5. Question
    Marketers Today Use Relevant Online Information to Assess Competitors' Product
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Marketers Today Use Relevant Online Information to Assess Competitors' Product

Question 5

Question 5

Essay

Marketers today use relevant online information to assess competitors' product strengths and weaknesses.List the five main ways marketers can get such information online.

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The five ways are (1)independent custome...

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