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    Exam 2: Developing Marketing Strategies and Plans
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    Competitors Find It Hard to Imitate Companies Such as Southwest
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Competitors Find It Hard to Imitate Companies Such as Southwest

Question 7

Question 7

Multiple Choice

Competitors find it hard to imitate companies such as Southwest Airlines,Dell,or IKEA because they are unable to copy their ________.


A) product innovations
B) distribution strategy
C) pricing policies
D) activity systems
E) logistics system

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