As Kodak Addresses the Digital Revolution Taking Over the Photographic

Multiple Choice

As Kodak addresses the digital revolution taking over the photographic industry,it wants customers to see it as a leader in digital photography and is moving away from its connection to print-only photography.This would be an example of which of the following value creation steps

A) redefining the big idea
B) reshaping the business scope
C) repositioning the company's brand identity
D) redoing its corporate logo
E) researching its competitors