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If You Were the CEO of a Company That Was

Question 36

Multiple Choice

If you were the CEO of a company that was looking to implement strategies to fill a perceived strategic-planning gap,you would most likely explore ________ growth first because it is easier to improve an existing business than to build a new one.


A) intensive
B) integrative
C) diversification
D) conglomerate
E) concentric

Correct Answer:

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