Why Has the Practice of Running Frequent Sales Often Backfired

Multiple Choice

Why has the practice of running frequent sales often backfired for retailers?

A) Fewer shoppers are interested in bargain hunting.
B) Changing price points have had little effect on store images.
C) Consumers become trained to buy only when the retailer is having a sale.
D) Shoppers are more interested in store image than in price points.
E) Department stores have resisted using everyday-low-pricing strategies.