As a Part of IMC,marketers Do Which of the Following

Multiple Choice

As a part of IMC,marketers do which of the following?

A) use only one or two elements of the promotion mix at a time
B) identify what information customers want and how,when,and where they want it
C) focus on one-to-one marketing to the exclusion of mass marketing
D) focus on increasing profit margins rather than lifetime value of a customer
E) produce promotions in-house instead of using outside agencies