Multiple Choice
Buzz that comes from a deliberate buzz marketing campaign is called ________,while buzz that occurs without a deliberate campaign from the marketer is called ________.
A) virtual WOM;viral WOM
B) viral WOM;virtual WOM
C) organic WOM;amplified WOM
D) amplified WOM;organic WOM
E) direct WOM;indirect WOM
Correct Answer:

Verified
Correct Answer:
Verified
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