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    Exam 13: Promotion I: Advertising and Sales Promotion
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    Which of the Following Is the Last Step in the Hierarchy
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Which of the Following Is the Last Step in the Hierarchy

Question 71

Question 71

Multiple Choice

Which of the following is the last step in the hierarchy of effects?


A) create demand
B) create desire
C) encourage purchase
D) build loyalty
E) establish a relationship

Correct Answer:

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