Which of the Following Is a Benefit of Multichannel Promotional

Multiple Choice

Which of the following is a benefit of multichannel promotional strategies that blend traditional promotional activities with online buzz building activities?

A) Online buzz building activities are clearly effective.
B) Marketers have more opportunities to convert customers.
C) Marketers can more easily control the brand message.
D) It is easy to measure the results of online buzz building activities.
E) Budgeting for mutlichannel strategies is more straightforward than for single channel strategies.