A Newspaper Article Announced That VoiceStream Wireless,the Nation's Sixth-Largest Wireless

Multiple Choice

A newspaper article announced that VoiceStream Wireless,the nation's sixth-largest wireless carrier,was changing its name to T-Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta-Jones.Of which element of the promotion mix is this an example?

A) sales promotion
B) advertising
C) public relations
D) personal selling
E) product