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  3. Study Set
    Marketing Real People Study Set 3
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    Exam 10: Services and Other Intangibles: Marketing the Product That Isnt There
  5. Question
    Which of the Following Is NOT a Category on the Service
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Which of the Following Is NOT a Category on the Service

Question 125

Question 125

Multiple Choice

Which of the following is NOT a category on the service continuum?


A) goods-dominated products
B) service-dominated goods
C) equipment-based services
D) facility-based services
E) people-based services

Correct Answer:

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