Multiple Choice
The new dominant logic for marketing suggests which of the following?
A) Goods will maintain their prominence in the marketplace.
B) One-to-one marketing will replace mass marketing.
C) The traditional distinction between services and goods will change.
D) Service will be the augmented deliverable for most products.
E) New strategies for marketing existing services must be developed.
Correct Answer:

Verified
Correct Answer:
Verified
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