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  3. Study Set
    Marketing Real People Study Set 3
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    Exam 10: Services and Other Intangibles: Marketing the Product That Isnt There
  5. Question
    What Is the Potential Gap Between Expected Service and Actual
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What Is the Potential Gap Between Expected Service and Actual

Question 70

Question 70

Essay

What is the potential gap between expected service and actual service? Explain if and how this can be avoided.

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Sometimes consumers misperceive the qual...

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