Multiple Choice
A knockoff is a ________.
A) company that uses a me-too strategy for its promotion
B) company that uses comparative advertising
C) new product that is so radically different from anything on the market that it has difficulty moving out of the introduction stage of its product life cycle
D) product that is unbranded
E) new product that copies,with slight modifications,the design of an original product
Correct Answer:
Verified
Correct Answer:
Verified
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