Multiple Choice
Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies. She remembered how much she had enjoyed Twinkies as a child, and she knew she just had to buy a package of Twinkies, even though it was not on her shopping list. For Camille, Twinkies are an example of a(n) ________.
A) unsought product
B) impulse product
C) staple
D) emergency product
E) MRO product
Correct Answer:

Verified
Correct Answer:
Verified
Q3: A _ is a modification to an
Q4: The first phase of new product development
Q5: A(n) _ is defined as a tangible
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Q7: An innovation that creates a new market
Q9: Which of the following new products had
Q10: Marketers would be most likely to use
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Q13: A(n) _ is made on the spur