Which of the Following Best Explains Why a Company Would

Multiple Choice

Which of the following best explains why a company would adopt an undifferentiated targeting strategy when there is so much evidence of the benefits of a differentiated strategy?

A) to more efficiently focus on its CRM strategy
B) to remove the need for disintermediation
C) to move a product to the next stage of its product life cycle
D) to take advantage of economies of scale
E) to reach the underserved "bottom-of-pyramid" consumers