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  3. Study Set
    Marketing Real People Study Set 3
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    Exam 7: Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management
  5. Question
    Using ________,A Company Modifies a Basic Good or Service to Meet
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Using ________,A Company Modifies a Basic Good or Service to Meet

Question 2

Question 2

Multiple Choice

Using ________,a company modifies a basic good or service to meet the needs of a specific individual customer.


A) undifferentiated targeting
B) positioning
C) custom marketing
D) mass customization
E) differentiated targeting

Correct Answer:

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