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    Marketing Real People Study Set 3
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    Exam 6: Business-To-Business Markets: How and Why Organizations Buy
  5. Question
    The First Step in the Business Buying Decision Process Is
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The First Step in the Business Buying Decision Process Is

Question 131

Question 131

Multiple Choice

The first step in the business buying decision process is ________.


A) recognize the problem
B) current vendor analysis
C) search for information
D) select the supplier
E) evaluate the alternatives

Correct Answer:

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