Which of the Following Statements About the Product and Supplier

Multiple Choice

Which of the following statements about the product and supplier selection stage of the business buying decision process is true?

A) Price is the only factor businesses consider before making a purchase decision.
B) Even companies that have adopted a total quality management approach consider price to be the most important determinant of who to buy from.
C) Before making a purchase decision,many businesses consider quality,reliability,durability,and after-the-sale service,as well as price.
D) Because after-the-sale service is a negotiation point,it is not considered at this stage of the business buying decision process.
E) Price and warranty are the only two factors businesses consider before making a purchase decision.