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    Marketing Real People Study Set 4
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    Exam 6: Understand Consumer and Business Markets
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    ________ Is the Knowing Component of Attitudes
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________ Is the Knowing Component of Attitudes

Question 27

Question 27

Multiple Choice

________ is the knowing component of attitudes.It is the beliefs or knowledge a person has about a product and its important characteristics.


A) Affect
B) Cognition
C) Behavior
D) Motivation
E) Personality

Correct Answer:

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