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    Exam 6: Understand Consumer and Business Markets
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    ________ Refers to How Positive a Person's ________ Is
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________ Refers to How Positive a Person's ________ Is

Question 152

Question 152

Multiple Choice

________ refers to how positive a person's ________ is.


A) Personality; psychography
B) Affect; attitude
C) Attitude; affect
D) Self-concept; self-esteem
E) Self-esteem; self-concept

Correct Answer:

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