Multiple Choice
To breathe life into demographic analysis,marketers turn to ________ that group consumers according to psychological and behavioral similarities.
A) reference groups
B) opinion leader groups
C) microcultures
D) social classes
E) psychographics
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q2: How does a television commercial about a
Q77: Which internal influence on consumer behavior most
Q97: High-involvement purchase decisions likely involve extended problem
Q109: Consumer behavior is best described as a(n)
Q127: Why is it becoming more difficult for
Q135: The set of stages through which family
Q136: Which of the following is the process
Q139: _ serve as visible markers to flaunt
Q140: A person's _ is composed of a
Q149: Easy Spirit uses ads featuring a country