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    Exam 6: Understand Consumer and Business Markets
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    A Group Coexisting with Other Groups in a Larger Culture
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A Group Coexisting with Other Groups in a Larger Culture

Question 131

Question 131

Multiple Choice

A group coexisting with other groups in a larger culture whose members share a distinctive set of beliefs or characteristics is a ________.


A) target market
B) market segment
C) social class
D) subculture
E) lifestyle

Correct Answer:

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