Multiple Choice
________ often influence others' attitudes or behaviors because others perceive them as possessing expertise about a product.
A) Opinion leaders
B) Status symbols
C) Heuristics
D) Reference groups
E) Social classes
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q128: One year many customers' machinery wears out
Q129: A consumer purchase decision made with a
Q130: The major categories of business-to-business customers are
Q131: A group coexisting with other groups in
Q132: Consumer satisfaction/dissatisfaction is part of the _
Q134: A _ is a set of people
Q135: Which of the following statements about perception
Q136: _ purchases are much greater than _
Q137: How have marketers responded to an increasing
Q138: _ is an internal state that drives