Jell-O Brand Gelatin Introduced a Line of Vegetable Flavored Gelatins,including

Multiple Choice

Jell-O brand gelatin introduced a line of vegetable flavored gelatins,including tomato and celery.The product failed because consumers associated Jell-O gelatin with a sweet,fruit-based flavor.In this example,consumers' ________ made them unwilling to accept the new product.

A) exposure
B) cognition
C) self-actualization needs
D) personalities
E) interpretation