When He Was a Twenty-Year-Old Bachelor,Hugh Atwater Had Different Consumer

Multiple Choice

When he was a twenty-year-old bachelor,Hugh Atwater had different consumer needs than he did when he married at twenty six,fathered twins at twenty eight,and divorced at thirty seven.These changes in Atwater's consumer needs are directly related to changes in his ________.

A) reference group
B) adoption stage
C) family life cycle
D) subculture
E) microculture