Frito-Lay's ________ Gathers Daily Sales Data and Sorts It by Product

Multiple Choice

Frito-Lay's ________ gathers daily sales data and sorts it by product line and by region.The marketing managers use the data to evaluate the market share of different Frito-Lay products compared to one another and to competing snack foods in each region where the company does business.

A) case study
B) acquired database
C) syndicated research
D) marketing information system
E) marketing intelligence system