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    Marketing Real People Real Choices
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    Exam 1: Welcome to the World of Marketing: Create and Deliver Value
  5. Question
    To Calculate Lifetime Value, a Company Would Estimate the Amount
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To Calculate Lifetime Value, a Company Would Estimate the Amount

Question 13

Question 13

True/False

To calculate lifetime value, a company would estimate the amount of money a person would spend with the company over a lifetime and then subtract what it will cost the company to maintain this relationship.

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